Supporting business in Loddon

The Loddon Shire Council is committed to building and supporting a strong local economy that provides for the innovative and sustainable business base. There are over 300 non-farming small businesses within the Loddon Shire, one of the largest rural shires in Victoria.

The economic development staff are responsible for the management and implementation of initiatives to support the business community, enhance and promote the local retail and tourism precincts and foster and promote a co-operative culture within Council in its dealings with the business community.

For further information, please contact the economic development staff on (03) 5494 1200 or email

Economic Development and Tourism Strategy

The Economic Development and Tourism Strategy(PDF, 1MB) provides direction for Council to:

  • deliver infrastructure, housing and jobs to support and drive potential population growth in the Shire
  • attract new investment and reinvestment in innovative and sustainable businesses
  • collaborate at a regional level to efficiently implement relevant economic and tourism initiatives
  • position Loddon towns to maximise the economic impact from visitors to the Shire, while also meeting the needs of residents
  • cost-effectively resource Council’s involvement in local economic development and tourism with a small team of multiskilled staff, and selective outsourcing for key projects. 

External sites

Click here for additional support for your business during COVID-19.

Business Victoria is a comprehensive online resource designed to help you start, run and grow your business. 

ICN Regional Gateway is a comprehensive online system with around $319 billion worth of projects and more than 70,000 suppliers listed. This initiative is managed by Industry Capability Network (ICN). ICN is an independent organisation financially supported by Australian, New Zealand, state and territory governments. Since it started 29 years ago, ICN has helped local suppliers find $20.6 billion worth of contracts. is a federal government website connecting you to information, grants, registrations and support to help your business succeed in Australia.

Regional Development Victoria is the Victorian Government’s lead agency in developing rural and regional Victoria.

Agriculture Victoria's Food and fibre industries provides information about the main agricultural industries of Victoria.  It includes useful statistics and information as well as links to current programs to assist businesses.

Victorian Government has information a wide range of subjects including regional public holidays, school holidays and daylight saving times. 

Department of Communications Broadband page has resources to assist users to make the most of the internet—including information on the Australian Government’s broadband policy and support for small business and rural users to connect to broadband services.

Upcoming business training programs can be searched here at the search page.