Stop Mental Health Stigma

Mental Health Stigma Logo .png

The “Stop Mental Illness Stigma” Charter (the Charter) was adopted by Council in December 2018 and has been developed through a joint project with the Hume and Loddon Mallee Murray, Partners in Recovery (PIR) program, led by Murray Primary Health Network (PHN).

A survey of the community conducted to inform the development of the Council’s Municipal Public Health and Wellbeing Plan 2017-2021 told us that 76% of those surveyed said that improving mental health was very important or important to them.

The Council Plan 2017-2021 also commits to actively promoting policies and activities which facilitate community health, harmony and engagement, and building relationships and fostering community engagement.

The Loddon Healthy Minds Strategic Plan 2017-2022 adopted by Council 22 May 2018 envisions an inclusive, resilient and stigma free Loddon community with access to appropriate mental health services. Part of its mission is to promote optimal mental health and reduce stigma through awareness, advocacy and education.

The Charter is about working towards reducing mental illness stigma through a series of commitments which are seen as the major components to address in reducing stigma.

The Charter includes seven key commitments:

  • We will be informed
  • We will listen
  • We will be mindful of our language
  • We will be inclusive
  • We will challenge stereotypes
  • We will be supportive
  • We will promote recovery

The adoption of this Charter by Council demonstrates a clear commitment by Council to the vision and mission of Loddon Healthy Minds Network and provides a strong link to fulfilling related commitments in Municipal Public Health and Wellbeing Plan and the Council Plan. The Charter has been co-designed by people who have experienced mental illness and mental health professionals.